The event organized by AnimaNaturalis during the San Mateo harvest festival in Logroño stands as a milestone in social activism and gastronomy. Far from being a simple culinary activity, the vegan Riojan-style potato stew served this past Sunday, September 21st was a bold and successful strategy for normalizing plant-based eating at the heart of a deeply rooted tradition. The event, described by its organizers as a "resounding success" and a "celebration of flavor and joy," not only exceeded logistical expectations but also demonstrated a tangible cultural shift in public perception.
The initiative has grown from serving "more than 200 portions" in the 2022 edition to offering nearly 300 portions that sold out in a record time of just 30 minutes in 2025. This data not only validates this year's event success but also demonstrates a growing demand trend that has far exceeded expectations. Strategically, this event illustrates a sophisticated dual approach by AnimaNaturalis during Logroño's festivities: the coexistence of a confrontational strategy through anti-bullfighting protests and a positive integration approach through gastronomy. This complementary model has proven exceptionally effective for "breaking myths and winning allies for the animal cause," as expressed by Inma de Imaña, spokesperson for AnimaNaturalis in La Rioja.
"It was an absolute torrent of enthusiasm. Seeing everything sell out in half an hour fills us with energy and confirms that our message is resonating deeply," commented De Imaña during the event. "We're demonstrating that it's possible to honor our traditions while respecting all animals. Logroño is embracing the future of food."
Attendees, including families, young people, and people of all ages, didn't hesitate to share their impressions. "I came specifically this year after hearing about last year's edition. And it exceeded my expectations. The flavor is incredible, hearty and tasty, just like the traditional version but without suffering," stated María López, one of the attendees.
Meanwhile, Yasmina Moreno, volunteer coordinator for AnimaNaturalis in Spain, highlighted the event's symbolism: "It's not just about offering an alternative, but about normalizing it at the heart of our festivals. Every person who tries the dish and is positively surprised is a victory. We break down prejudices and open doors to a more ethical lifestyle."
For Javier Ortega, another Logroño resident who enjoyed the stew, the experience was revealing: "I've eaten traditional stew all my life, and this version seemed spectacular. It's a complete success. Now I know I can enjoy the taste of San Mateo in a different way."
The event, beyond its culinary success, served as a space for awareness about the benefits of plant-based eating, both for animals, the planet, and health. The overwhelming response sends a clear message: vegan options are here to stay and have a privileged place at the table of the most traditional festivals.
"It's clear that the future is vegan, and Logroño is no stranger to this change. This year's success encourages us to keep growing and prepare an even bigger edition for next San Mateo. For those who didn't get to try it, don't worry! This is just the beginning," concluded De Imaña.
HazteVeg.com es un servicio GRATUITO de AnimaNaturalis que recibe decenas de miles de visitas cada semana. Esto toma mucho de nuestro tiempo personal, recursos y trabajo duro. Pero lo hacemos porque SABEMOS que hace la diferencia. Si apoyas este proyecto, podemos crear una mayor conciencia sobre los derechos de los animales, medio ambiente, consumo ético y el estilo de vida basado en la compasión, vegano y 100% libre de productos de origen animal. Creemos que la información que permite a la gente tomar mejores decisiones.
